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The Supermarket Where You Pick Your Own Produce – Modern Farmer

How cool is this?!-Jacq

By Jordan Kushins @modernfarmer.com

At the Farmery, shipping, packing, and handling are eliminated in favor of right here, right now, cultivation. In a series of stacked shipping containers, vertical growing panels and hydroponic tech and come together to form a fully immersive shopping experience. The various climate-controlled areas are equipped to support baby greens — a “high value crop,” Greene says — as well as lettuces, strawberries, dwarf chili peppers, and herbs, which customers can select themselves, along with custom shiitake, oyster, and seasonal mushroom containers. Fostering this intimate relationship with edibles will only serve to enhance the experience, while increasing understanding of how things grow. He anticipates half of the sales will come from this “u-pick” set-up, with the rest from local, artisanal goods stocked on-site — a nice way to craft a sense of community in the middle of a bustling metropolis.

read more @The Supermarket Where You Pick Your Own Produce – Modern Farmer.

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